The Architect
1) Prepare (before you counter)
A. Anchor on market data
- Use 2–3 sources (Levels.fyi, Glassdoor, Payscale, Radford/CompAnalyst if available, local salary surveys).
- Filter for role, level, location, industry, company size, and whether it’s remote.
- Decide your target and walk-away:
- Target: what you actually want
- Floor: minimum you’ll accept
- Stretch: ambitious but defensible ask (often +10–20% depending on gap)
B. Quantify your value Prepare 3–5 bullets that map to business outcomes:
- Revenue growth, cost savings, risk reduction, speed/quality improvements
- “I did X → resulted in Y (metric)”
- Tie directly to the job’s priorities (from the job description and interviews)
C. Know what’s negotiable Salary is only one lever. Also consider:
- Signing bonus, annual bonus %, equity/RSUs
- Title/level (impacts comp bands), performance review timing
- Remote/hybrid, relocation, PTO, learning budget
- Severance, visa/legal support, start date flexibility
2) Choose your strategy (how to ask)
A. Don’t give a number first if you can avoid it If asked early:
“I’m flexible depending on the full package and level. Could you share the range budgeted for this role?”
B. Counter with a range, not a single number
- Range signals flexibility but still anchors high.
- Make the bottom of your range your realistic target.
C. Ask for the “level” explicitly Many companies can’t move salary much but can adjust level:
“Is this offer at Level X? If we calibrated to Level Y based on scope, would that change the range?”
3) Make the counter (clear, professional, value-based)
Use this structure:
- Enthusiasm
- Data + value
- Specific ask
- Pause / collaborate
Email template (salary counter)
Thanks again—I'm excited about the role and the team. Based on my experience with [relevant skill/impact] and market data for similar roles in [location], I was expecting a base in the $X–$Y range.
If we can adjust the base to $Y (or within that range), I’m confident I can sign quickly. Is there room to move on base?
Phone script (short)
“I’m very excited to join. I reviewed the offer and, given my background in A/B/C and market ranges, I was targeting $X–$Y base. Can we get closer to $Y?”
4) If they say “We can’t move salary”
Switch levers and keep momentum:
A. Ask what can move
“Understood—what parts of the package have flexibility?”
B. Common fallbacks
- Signing bonus: easiest one-time adjustment
- Earlier review: “6-month compensation review tied to goals”
- Equity refresh: more RSUs/options
- Guaranteed bonus: first-year bonus guaranteed or increased target
Example
“If base is fixed, could we add a $10k signing bonus or increase equity by X? Alternatively, could we set a 6-month review with a clearly defined path to $Z base?”
5) Timing and etiquette (what improves success)
- Wait for the offer first: strongest leverage after they’ve chosen you.
- Negotiate verbally, confirm in writing: faster and less adversarial.
- Make one strong counter rather than many small nibbles.
- Be silent after you ask: let them respond; don’t negotiate against yourself.
- Always be polite and collaborative: “How can we make this work?”
6) Mistakes to avoid
- Negotiating without data or a clear rationale
- Issuing threats/ultimatums too early
- Revealing your minimum
- Focusing only on “I need” instead of “I bring”
- Accepting immediately without reviewing total comp and terms
7) A simple counter-calculation
If offer is $100k and market/fit suggests higher:
- If close: ask 10–15% (e.g., $110–$115k)
- If clearly under market: ask 15–25% with strong justification (plus consider level correction)
8) Tell me these details and I’ll draft your exact counter
- Role + location (or remote)
- Offer breakdown (base/bonus/equity/sign-on)
- Your top 2–3 value points (metrics if possible)
- Any competing offers or deadlines (if comfortable sharing)
- Your target base and minimum acceptable package